KETEL ONE X COSMOPOLITAN
Role: Art Direction, Campaign Concept, Design
Course: Art Direction II
Deliverables: Magazine, Instagram reel, Billboard, Guerilla Event, & Website.
This solo project explores a collaboration between Ketel One and Cosmopolitan Magazine, centered on the big idea of “Cover Worthy Cocktails.” I developed a full campaign that reimagines the Cosmopolitan as both a drink and a cultural icon, blending editorial influence with premium cocktail branding.
WEBSITE
The Cosmo Era website extends the campaign into an immersive digital space, where the Cosmopolitan is reimagined through a sleek, editorial lens. Designed responsively for desktop, tablet, and mobile, the site mirrors the sophistication of both Ketel One and Cosmopolitan Magazine, blending high-fashion aesthetics with cocktail culture.
Through bold typography, striking visuals, and fluid navigation, the experience invites users to explore “Cover Worthy Cocktails” as if flipping through a modern magazine. The site serves as both a digital hub and a visual extension of the campaign, reinforcing Cosmopolitan as not just a drink but a statement.