Role: Art Direction, Campaign Concept, Design

Course: Art Direction II

Deliverables: Magazine, Instagram reel, Billboard, Guerilla Event, & Website.

This solo project explores a collaboration between Ketel One and Cosmopolitan Magazine, centered on the big idea of “Cover Worthy Cocktails.” I developed a full campaign that reimagines the Cosmopolitan as both a drink and a cultural icon, blending editorial influence with premium cocktail branding.